6 Tips on Making Your Headlines Look Amazing
1. Know your main typeface and know which typeface pairs well with it.
You should have one main typeface that you use for all your copy. This does not necessarily need to be the typeface you use for your logo; however, it should complement your branding. Pick one and stick with it. Your headlining graphic should be like a stamp of you and your branding. When people see it, they will start to recognize this as your brand and your article.
Ok, you’ve got a blog or a website. You have amazing copy skills. Your articles have well thought out, researched information. And yet, your headlining graphic is so plain jane that nobody is actually getting to read the good stuff! Does any of this sound familiar?
I hear you. I’m here to help.
There are some really simple things you can do so that your posts start getting pinned and articles shared like the rock stars they really are.
Remember, the key to branding is consistency.
You can also pick one typeface that you use to compliment your main one. Often times, this contrasts your main typeface, but don’t worry. Contrast is good! [see my other post about The Fundamental Guide on Using Fonts!] Just remember to keep it pretty low key, but consistent! Needing some direction for this? All you need to do is search “font combinations” in Pinterest and you will get a lot of great ideas! Also Google fonts will suggest fonts that complement each other as well.
Here are some of my favourite font pairings!
2. Don’t use a Handwritten or Calligraphy font for the entire headline.
There are so many beautiful handwritten typefaces out there now aren’t there? I have numerous gorgeous ones as well. These typefaces were meant to compliment your design or use as a way to highlight elegance (I.e. wedding invitations) or a unique human element (i.e. children’s wall art, product labels, etc…).
Not even 5 years ago, these typefaces were EXPENSIVE. I remember hunting some down and being slightly shocked at the price of Carolyna Pro Black.
Now, there are plenty to choose from. Look at these beautiful typefaces!
But please remember these beautiful typefaces are meant to draw the eye, add a touch of elegance OR human-ness, and highlight. If the entire headline is only calligraphy, it may be detrimental to what you were actually going for.
So, use these beautiful fonts, but use them wisely!
3. Bold is always better.
One thing you definitely don’t want, is someone scrolling through Pinterest or your website and having to squint to make out the headline of your article. Take a glance below and see which graphic your eye likes better. This is case in point for tip # 2 and #3.
4. Make use of capital letters.
I know, it’s a writer’s nightmare. However, if you’re not creating a headline for a major magazine or newspaper, I say, gloves off. By either capitalizing the entire headline, or just the first letters of each word, you will create a “LOOK AT ME/ I’M IMPORTANT” feeling for your readers and possible customers.
5. Include a number or a solid reason why this article is so important. And make it personal.
We love lists and we really love numbered lists. Our brains are just wired that way! We love looking at simplified, easy to digest solutions, reasons, or tips on how to do something. If you make it easy to read, more people will read it. Period.
6. Be sure to use contrasting colours.
There is an entire psychology to colors and marketing. Millions of dollars have been spent on this and there are many articles about how colour affects consumers. What I want to communicate here is simple. Just contrast it somehow. If you use a pale pink, don’t include pale green. If you like red, don’t put purple in there somewhere. This website really simplifies this concept and gives good and not-so-good examples: http://www.colorsontheweb.com/Color-Theory/Color-Contrast.
It even has a “color wizard” that will help you see differences and complementary colors with the click of a button.
There are my top 6 tips on making your headlines look amazing! I’ve included an awesome Font Pairing graphic that I hope helps you as well.
As always, comment below if you want to be a part of the conversation and have a tips or question!